While many wonder if guest posting is still effective as an SEO technique, not a few websites offer a “General Write For Us” space for interested guest bloggers. Travel and adventure seekers are among the most popular contributors of guest content. Mainly preferring to share their experiences and photos of the places they’ve been to, without the need to exert serious efforts in running a website.
Actually, there is an alternative to searching high and low for websites that offer guest blogging as an SEO-boosting practice. Today, there are now content marketers that take care of the intricacies and complexities of guest blogging as an SEO boosting practice.
Who are the Content Marketers and What Do They Offer as SEO Services?
Content Marketers are teams of SEO enablement professionals, offering to review and accept guest blogs that business websites and brand promoters use in improving their visibility to search engine bots. Dubbed as the new Search Engine Optimization (SEO) strategy, a content marketing team organizes the guest blogs they approved for posting in Internet spaces, where their content are relevant to the niche or theme of the host website.
How Do Guest Blogs Improve the Visibility of a Travel Website to Search Engine Bots?
Websites falling under the travel niche have been facing one of the stiffest competitions after the global occurrence of the COVID-19 pandemic. The websites of travel agencies, travel destinations, airlines and other means of transportation, as well as hospitality companies, all strive to capture the attention of different types of travellers.
Through content marketing, the travel-relevant websites can be tapped to provide spaces for guest posts that present useful and relevant information
A guest blog may be linked to the website of a travel blogger or to a landing page used by the content creator in promoting a travel-oriented business. The link or URL embedded in the keyword or key phrases of the guest blog builds links that work toward increasing the visibility of the website to search engine bots. That way, when related queries are launched, the websites that rank highly as having the most relevant content that provides the best answer will appear in the SERP top pages. Getting the right answers to queries when travelling, can help travellers make the right choices when looking for means of transport, accommodations, restaurants and tourism spots. This aspect of travel blogging makes thorough research of the best keywords that target the right audience for a travel-oriented business