The online travel industry is growing by the second with new websites stoning up left, right, and center. These may well be new travel startups, affiliate sites, or travel blogs who are all looking to urge a bit of the action in an industry that has an unbelievable reach on the net.
Travel marketing is crucial for these quiet sites to induce their name out there and to show their idea from a passion into a business. This marketing might take many forms but is over likely to incorporate either offline advertising, social media, or SEO.
For people who prefer to specialize in SEO, link building will undoubtedly be one of the activities on the cards, though it’s surprising what quantity the approach will vary from site to site. Some people favor flooding their site with as many links as possible, buying links for the quickest and easiest route to success, though quickly discovering this puts you in danger of a penalty. Others opt for the natural approach, crossing their fingers and hoping great links come their way. But this often leads to slow progress…
A successful link building campaign, like the ones conducted by link building services at outreach monks, combines many elements and may be daunting for a newcomer, so I’ve put together my 5 top tips for brand new travel websites to form a flying start to a link building campaign:
Whilst you will be manually promoting your site and submitting it to different places online, it’s important to try to do so in an exceedingly natural way and not one which is able to flag up potential spammy approaches to Google and also the other search engines. Tolerate directories, but don’t copulate with auto submission software. Try to get links from genuine blogs, but don’t purchase links on many sites created only for SEO. Whenever you’re considering whether a link is worthwhile, ask yourself if it’d be useful for a user. If the solution is Yes, then you’re good to travel.
BUILD YOUR BRAND
Google’s ‘Vince Update’ put more emphasis on brands than ever, moving the main target of search results onto those sites which had established themselves as an authority in their niche, not just people who had the foremost links pointing them with a specific anchor text.
A natural anchor text profile also will feature a really brand-heavy selection, as this can be naturally how people link to your site. Make sure you build links using your name or your web address as this may form the inspiration of a powerful, trusted link profile. Once this can be in situ you’ll then start to use ‘optimized’ anchor text to offer you the ultimate push.
TAKE CARE WITH ANCHOR TEXT
Whilst anchor text still plays a crucial part in rankings, it’s now not as simple as creating 100 links with ‘adventure travel’ because the anchor text rank for that phrase. Once you’ve got established an honest foundation of branded links, you’ll be able to start to include some optimized anchor text. However, use different variations of the phrases you’re targeting and include the brand within that sometimes too.
A recent study by SEOMoz showed that partial match anchor text actually includes a higher correlation than exact match, and this approach will keep your profile looking natural whilst, for your target phrases, still providing the relevancy needed to rank.
VARY the kinds OF LINKS YOU GET
As well as varying the anchor text you employ, you wish to vary the kinds of links you get. Again, this can create a natural link profile that the search engines will trust. Write guest posts, meet up with relevant directories, do link exchanges with people in your community. All of this may contribute to a rounded profile and great rankings!
CREATE GREAT CONTENT
Great content can get you fantastic links no matter what any SEO cynic tells you. The secret’s to market that content once you’ve created it so people comprehend it and might link thereto. These will be blog posts, infographics, ebooks, or anything your creative brain can think of! As long as it is on your site it can attract links. And whilst every bit of linkbait you produce won’t be as successful as you’d like, when something works you’ll find yourself with a lot of great promotion and dripping in additional links than you’ll be able to handle!
Hopefully, the following tips will facilitate your start on a successful link-building campaign and head towards great results along with your new website.